July 14, 2023
In SaaS, speed and performance define who leads and who lags behind. As a founder, you’re constantly optimizing—your product, your funnel, your customer success strategy. But what about your sales teams? Are they built to not just hit targets, but to outperform and inspire?
At Womanly Jobs, we work with fast-growing SaaS companies every day. And here’s what we’ve learned:
👉 Founders who invest in hiring women for commercial roles consistently build stronger, more resilient sales teams.
In this article, I’ll share why hiring women in SaaS sales is not just about diversity—it’s about creating high-performance teams that fuel sustainable growth.
The SaaS Sales Challenge: Scaling Without Losing Quality
SaaS companies are built to scale. But as you scale your ARR, you also need to scale your sales force—and that’s where many companies hit a wall.
Sales Development Representatives (SDRs), Account Executives (AEs), and VP Sales are critical roles. Yet too many SaaS companies lean on hiring fast, often overlooking the benefits of gender-balanced teams. This creates a risk of:
• Homogeneous team dynamics that limit creative deal-closing strategies.
• Lower customer empathy, especially when your clients are diverse.
• Reduced retention, with employees burning out or feeling disconnected.
Here’s the truth:
💡 High-growth SaaS companies need diverse, well-rounded sales teams to succeed—not just technically strong sales reps.
Why Women in SaaS Sales Unlock Performance Gains
1. Women Bring Fresh Energy to Sales Teams
We’ve seen it across countless companies: female sales professionals bring a new dynamic to teams, fostering collaboration and relationship-driven selling. In SaaS, where long sales cycles and complex B2B deals are the norm, these soft skills directly impact the bottom line.
2. Stronger Client Relationships
Many SaaS customers are increasingly diverse, from HR and Finance to IT buyers. A gender-balanced sales team reflects your market better, builds trust faster, and drives deeper engagement with a wider range of stakeholders.
3. Proven Commercial Impact
Data backs it up: companies with gender-diverse sales teams report higher win rates and improved deal values. At Womanly Jobs, our clients consistently tell us that female hires not only hit quota—they raise the standard for the whole team.
Our Approach: Building High-Performance Sales Teams Through Diversity
At Womanly Jobs, we’re more than recruiters. We’re strategic partners for SaaS founders who want to scale smarter. Here’s how we help you strengthen your commercial teams:
🎯 A Tailored Recruitment Strategy
We start by understanding your GTM strategy, product-market fit, and revenue goals. From SDRs to VP Sales, we tailor your recruitment plan to ensure you hire women who match both your business needs and your culture.
🚀 Elite Talent Network
Our exclusive pool of 4,000+ pre-vetted female professionals includes top performers in SaaS Sales roles. These are women who know how to close deals, manage key accounts, and grow with your company.
🔍 Multi-Layered Sourcing
We combine smart sourcing, employer branding, and proactive headhunting to help you reach high-potential female candidates who may not be actively applying—but are open to the right opportunity.
🤝 Retention-Focused
Hiring is just the start. We also help you create onboarding processes and a sales culture where women feel valued, supported, and ready to thrive.
Success Story: Scaling SaaS Sales with Womanly Jobs
Case: Avalor AI (Defensetech SaaS)
For Avalor AI, we placed a Lead Business Developer who was instrumental in landing their largest enterprise client to date—within three months of hire.
What’s In It for Your SaaS Company?
Here’s what SaaS founders who partner with us achieve:
• Faster hiring of SDRs, AEs, and VP Sales
• Balanced teams that outperform
• Higher revenue per sales rep
• Better team cohesion and lower turnover
Ready to Future-Proof Your Sales Team?
I’ve seen it time and time again: SaaS companies that make diversity part of their hiring strategy don’t just grow faster—they grow better.
If you’re ready to scale your SaaS business with high-performing female talent, let’s make it happen.
👉 https://calendly.com/womanlyjobs
Together, we’ll build a sales team that closes deals and drives long-term growth 🚀
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